The Four : The Hidden DNA of Amazon, Apple, Facebook and Google
Writer : Scott Galloway
Publisher : Corgi Books
Category : Non-Fiction , Business , Biography
ISBN Number : 9780552173438
Type : Paper back
Page Count :
336 pages
Language : English
Published Date :
6th September, 2018
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
-
-
save off The Sports Book
Writer : DKCategory : Games & Sports , Non-Fiction2200 ৳2000 ৳Discover everything... -
save off Where Land and Sea Meet
Writer : Reader's DigestCategory : The Most Discounted Books , Non-Fiction2000 ৳1500 ৳'Where Land and Sea... -
save off Discovering the Amazon (Travels & Adventures)
Writer : Reader's DigestCategory : The Most Discounted Books , Non-Fiction2000 ৳1500 ৳Discover the... -
save off Blind Willow, Sleeping Woman
Writer : Haruki MurakamiCategory : Non-Fiction1000 ৳900 ৳A young man... -
save off Artificial Intelligence: An Illustrated History
Writer : Clifford A. PickoverCategory : Non-Fiction2800 ৳An illustrated...
-